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Suzuki gets 'down and dirty' with £1,000 discount sales offensive

Suzuki Swift

Suzuki will offer £1,000 off all models during a Weekend to Remember sales event being hosted by every one of its 157 UK retailers as it attempts to "get down and dirty" to boost registrations.

The event comes a month after Suzuki GB managing director, Dale Wyatt, admitted failings in the brand’s handling of its March operations.

Speaking to AM at the launch of the Suzuki Swift Sport at the start of May, Wyatt said that logistical issues due to the weather meant that the brand found itself with cars “in the wrong place at the wrong time” during the key month, adding that its consumer offers were “far too elegant when others really did get down and dirty.”

During March Suzuki saw its registrations fall 24.83% year-on-year as it registered 6,466 vehicles, compared to 8,602 in March 2017, in a period skewed by the previous year’s VED Road Tax changes.

In May, the brand was 14.51% up year-on-year, resulting in a year-to-date decline of 9.66% courtesy of 16,561 registrations (May YTD 2017: 18,331).

Now the brand is going on the offensive, however, and is following up an attractive June offer for the new Swift Sport with a wider reaching offer.

Taking place on 16th and 17th June, Suzuki’s nationwide weekend sales event will deliver discounts on the Ignis, Swift (except Sport), Baleno, Vitara and S-Cross to all customers ordering their vehicle over the weekend and registering their new car by June 30.

It spans the Ignis SZ3 1.2-litre Dualjet model priced at £8,999 (including the £1,000 weekend offer and existing £1,500 Q2 customer saving on SZ3), to the S-Cross SZ5 compact crossover with 1.4-litre Boosterjet engine and Automatic transmission at £22,099 (including the £1,000 weekend offer and existing £3,000 Q2 customer saving on the SZ-T and SZ5 models).

In a statement issued by the brand, Wyatt said: “The Suzuki Weekend to Remember is all about giving even greater value for money across many models in our range.

“We are therefore expecting it to be a very busy event across the country and hopefully exceed the sales orders of our previous events.”


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