All new Minis will be sold with three months’ free insurance after BMW Group extended its partnership with fintech firm Wrisk to create a new Mini Flex Car Insurance product.
A year on from Wrisk being named BMW Group Financial Services’ car insurance partner, the two parties have collaborated to launch what has been billed as “an entirely new concept for the car insurance industry”.
Evolving the typical ‘7-day-driveaway’ insurance model, the new product ensures that the level of driveaway incentive is no longer tied to a matter of days.
From December 2 drivers of new Minis can continue to be seamlessly covered by Mini Flex Car Insurance after the three-month promotional period via a monthly subscription.
Administered via an online app, Mini Flex Car Insurance allows the insured drivers to access their policy documents at any time, from any device, and make changes to them instantly - from adding a new driver to changing an address, without incurring any fees or spending time contacting a call centre.
Premiums also update in real-time according to any changes they have made.
Philip Kerry, sales and marketing director at BMW Group Financial Services, said: “As car ownership models shift and consumer purchasing behaviours continue to rapidly evolve, we understand that innovation is vital to deliver a delightful customer experience.
“Insurance should no longer be an afterthought, and by offering a simple, seamless and high-quality car insurance experience from the moment our customers purchase their Mini, we can continue to invest in long-lasting relationships with our customers.”
Wrisk’s underwriting capacity for this product is provided by LV= Broker, which is partly owned by Allianz.
The launch of Mini Flex is the first project following Wrisk’s partnership agreement with Allianz Automotive in June.
Nimeshh Patel, chief executive of Wrisk, said: “The launch of Mini Flex Car Insurance is an important step forward for the automotive industry, completely reimagining the customer’s car insurance experience through a fully online platform.
“By providing much-needed simplicity, transparency and flexibility, the Pro Motion capabilities that Wrisk has developed are completely centred around the customer, helping manufacturers like Mini to support their customers beyond the forecourt.”