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21% of motorists will only buy an EV when technology improves, says Close Brothers

CEO Close Brothers Motor Finance James Broadhead

Close Brothers Motor Finance has revealed that 21% of motorists will only buy an EV when technology improves.

The Britain Under the Bonnet report from Close Brothers has highlighted the main issues surrounding EV purchase.

The report found that the main issues are the negative perceptions of range and cost.

One in ten (11%) cited this as the reason they wouldn’t consider switching to electric, 13% of drivers also feel the initial outlay for an electric car is prohibitive.

Close Brothers Motor Finance’s chief executive James Broadhead (pictured) said: “It is clear that more needs to be done to educate consumers about the pros of electric cars, not only from an environmental but a personal finance perspective.

“Despite the growth in electric cars sales, there are still major perception barriers to overcome.

"The government is taking steps in the right direction to increase the uptake of electric vehicles, but at this rate of change it is unlikely that their zero emissions goal will be reached by 2050.

“To the delight of all the Jeremy Clarkson fans out there, it’s likely to be a long time before UK consumers fully adopt to electric car technology.

“Until consumer perceptions of them change, electric cars are unlikely to become truly mainstream. However given the drive to increase the numbers of these vehicles in circulation, dealers will need to keep abreast of developments in this space.”



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