Carwow has partnered with Cap HPI to provide manufacturers with in-depth data about how their models are performing in the eyes of buyers.
The ‘mid-life cycle insight’ packs will contain insight from a "statistically significant sample size of consumers", which the two data giants claim will enable OEMs to make "robust data-led decisions on anything from product benchmarking to price positioning".
By combining the power of Cap HPI market data with Carwow’s cross-shop data - which can be tracked down to sales level - manufacturers can expect insight into how specific car models are positioned in customers’ mind.
Hasan Nergiz, director of OEM partnerships at Carwow, said: “We are always looking for ways we can leverage our incredible range of data to inform and guide our partners to help them keep pace with a rapidly changing industry and are thrilled to partner with Cap HPI on the mid-life cycle insight packs.
"Having worked in OEMs, one of the key ways of evaluating individual model performance is by comparing it against a pre-set basket of competitors. Yet, our data shows that customers don’t always think like this.”
The report offers detailed visibility on a true competitor basket from a customer perspective and blends Carwow and Cap HPI data to diagnose where the model has competitiveness gaps versus key competitors. In addition, the report situates the model in the wider market context, and detects key trends that might be impacting sales.
Mark Turnbull, global head of consulting at Cap HPI, added: “The partnership with Carwow provides new insight into consumer trends that will help to shape market strategy for OEMs. The combination of a rich data view of consumer behaviour with an end-to-end view of the automotive market will provide unique insights.”