Carwow has celebrated hitting two million subscribers on its YouTube channel, following a record breaking eight months.
After reaching one million global subscribers on its YouTube channel back in August 2018, an audience built up over two and a half years, the platform has achieved two million subscribers after eight months.
The channel’s consistent creation of video reviews, news stories and drag races has put it in direct subscriber and views competition with Top Gear.
In March, it outperformed the popular brand with a view count of 40 million. This has also seen it win Best Automotive Video at the recent Newspress Awards.
Carwow claims it is now positioned as the “number one automotive YouTube channel in the world”; boasting two billion total minutes of footage viewed across all of its videos. Data from Sophus3 revealed that it's YouTube views outstrip visitors to the website.
Carwow’s editorial director, Mat Watson, said: “Whilst we are growing rapidly, we're working incredibly hard to ensure a consistent level of quality that not only brings car lovers to the channel but has them hitting subscribe.
“We're really happy that the numbers support that we're achieving our mission, creating content that no only entertains, but also informs the viewers and car buyers without drowning them in jargon.
“The fact that 40 million on our 500 million total video views across the platform were racked up in the last month shows we're on the right track and we have some really exciting plans to appeal to even more viewers."
Carwow's chief media officer, Phil Lloyd, said:, "We're proud to have such a talented editorial team that consistently delivers for the brand and motorists, and Mat has been instrumental to our success on YouTube.
"The modern car buying process often now starts online, where motorists are looking for a trusted source of information to guide them, and we know how important quality editorial content is to helping them find the right car at the right price."