The first Ateca model, the aptly named First Edition, is now available to order.
Just 200 of the SUV will be sold in the UK since it has been created as a one-off launch trim level.
A lifestyle study in the UK by Seat led to the following items of standard equipment being included: 18-inch bi-colour alloy wheels, satellite-navigation system with an eight-inch touchscreen, Keyless entry (KESSY), electric tailgate with virtual pedal, rear parking sensors with rear view camera, dark-tinted rear windows, black roof rails and window surrounds.
Slotting into the Ateca range above SE and below the flagship Xcellence, the First Edition offers more than £3,500 of additional equipment over the former, saving customers more than £1,100.
The First Edition is available in two engines,1.0 TSI 115PS and 1.6 TDI 115 PS, and is competitively priced at £21,995 and £24,305 respectively. It comes in a choice of three colours, Nevada White, Rodium Grey and Samoa Orange.
The complete range starts from £17,995, and will be available to order from June 1, with the showroom launch on September 9.