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2017 Land Rover Discovery: customer interest 'exceeds expectations' says JLR boss


The New Discovery will build on the existing desirability of the model, with dealers reporting customer interest “beyond expectations”.

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Speaking at last night’s launch of the Discovery in Warwickshire, Jaguar Land Rover UK managing director Jeremy Hicks said: “Demand for Discovery has always been strong in our home market; the New Discovery will build on this, offering customers the most complete all-round SUV package available anywhere today.

“The new vehicle takes absolutely everything that is great about Discovery from its design, its versatility, its go anywhere, do anything credentials and builds on them to make it better in every way.

“Our retailers have been really excited to start talking about it; customer interest has exceeded all expectations already with a strong mix of new customers interested in the brand.

“With the addition of the Ingenium 2.0 litre engine, we’re also looking forward to talking to more fleet and business users across the country.”

New Land Rover Discovery goes on sale in the spring priced from £43,495 (OTR)

The Discovery is now in its fifth generation in 27 years, in which time it has attracted 1.2 million customers.

Gerry McGovern, Land Rover’s chief design officer, said: “New Discovery redefines the large SUV.

“Land Rover’s design and engineering teams have revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV. We truly believe the result is a radical departure in design that will introduce the Discovery Family to a new, wider customer base.”

2017 Land Rover Discovery pictures

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  • Roger - 30/09/2016 17:02

    What an ugly car i will keep to my Cayenne thanks!