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New head announced for Fiat's UK van sales business

Alejandro Noriega

Alejandro Noriega is the new head of Fiat’s van sales operation in the UK.

Fiat Chrysler Automobiles UK has announced his appointment of to the role of country manager, Fiat Professional.

Noriega takes over responsibility for developing fleet business and sales of Fiat Professional’s growing stable of commercial vehicles and motorhome chassis.

He has been with the group for 18 years and has spent 11 of those years working specifically with the Fiat Professional Brand. He was most recently Managing Director of Fiat Chrysler Automobiles in the Netherlands.

Noriega said: “Fiat Professional is one of the major players within the commercial vehicle community in the UK and I am excited about its future.  The company is clearly evolving and I look forward to growing our market share in the industry, helped by our current line-up, in the coming months and years.”

“I am excited to welcome Alejandro not only to Fiat Professional in the UK, but also to the Fiat Chrysler UK leadership team,” said Steve Zanlunghi, managing director, FCA UK.

“He arrives at a good time as we prepare to launch three new or refreshed vehicles in the Fiat Professional line-up, and I am confident Alejandro will make a big difference to the business, and wish him well in his new role.”

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