Volvo Car UK has appointed Chris Eady as its head of network and distribution strategy.
Eady joins the Swedish manufacturer’s UK operation from Sunseeker International Ltd – where he held the post of regional business manager – and will assume responsibility for exploiting new retail opportunities in the newly-created post.
He has previously worked for Porsche Cars GB Ltd, Volkswagen Group and Citroën UK.
Eady said: "A combination of extremely competitive new products and a rapidly evolving retail landscape means that now is an exciting time to be joining the Volvo brand.
“I'm looking forward to helping the company capitalise on the many opportunities ahead as it looks to expand further its sales operations in the UK."
Buoyed by the success of the recently launched S90, V90 and XC90, Volvo posted a strong sales year in 2016, with registrations up 7.5% over 2015.
With a number of new models to follow in the coming years, annual sales are set to grow to 60,000 in the UK by 2020.
Jon Wakefield, managing director, Volvo Car UK, said: "Volvo is increasing its UK sales significantly in a competitive environment, but we now need to make the most of new retail opportunities if we are to achieve our ambitious growth targets.
“Chris's experience will be an invaluable asset in this regard, and I am delighted to have him on board."