MDF Database Solutions Ltd has appointed Andy Donaldson as sales and marketing director to support the growth of its THREE60 CRM business.
Founded in 2001, THREE60 CRM is a leading provider of automotive CRM software, database management, direct marketing, customer contact, training and consultancy.
Donaldson’s appointment will bring a level experience to the business that will boost the business’ growth among dealers and OEM’s alike, according to THREE60 CRM managing director, Peter Flynn. He said: “Andy brings with him a wealth of experience, influence and knowledge around finance renewals, customer trade cycle and retention.
“His experience complements the journey we are on with our clients to improve the customer experience delivered by our OEM and dealer group partners aiding our global expansion.
“Further to this, many of our existing OEM clients will already be familiar with Andy and the strengths and focus that he will bring to this role.”
Donaldson was formerly sales director and board member of Chrysalis Solmotive Ltd, best known for their Key2Key sales retention application.
THREE60 CRM director, Chris Poulsom, said: “One of Andy’s initial tasks upon joining was to rebrand our solution and explore how we expand upon our current client offering.
“We have a fantastic CRM solution and wealth of services, which enable us to create truly bespoke solutions to meet the needs of our customers both large and small.”