Mitsubishi Motors UK has recruited a new head of sales and marketing for its in-house finance operation, Shogun Finance Limited.
Paul Brotherton joins the team at the brand’s Cirencester HQ after 27 years with Black Horse.
A statement issued by the Japanese brand said that Brotherton’s industry experience would provide “the ideal foundation for him to help strategically drive the growth of finance across the Mitsubishi dealer network in the UK”.
In his new role, Brotherton will oversee a team of 12 managers who work with the dealer network to ensure they have the right selection of finance products to suit customers’ ever-changing requirements.
He said: “With Mitsubishi being amongst the fastest growing mainstream brands in the UK and with forthcoming new models set to attract even more car buyers to the brand, it’s a fantastic time to join a very focused and established team.
“I’ve always been excited by the motor industry and it’s great to have the opportunity to work so closely with a manufacturer and help shape how its customers purchase their vehicles.
“There’s great potential for growth and the company is making very strong progress in enhancing the competitiveness of its finance products, such as the extremely attractive 0% offers with no deposit across the entire range.”
David Ramsey, managing director, Shogun Finance Ltd, said: “To have someone as experienced as Paul in a key leading role will be a great benefit to us and ultimately our customers.
“His knowledge and guidance will play a critical part in ensuring our finance propositions become strategically key to our long term success.”
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