AM Online

Former boss appointed to lead MotoNovo Finance's new vehicle sales website

Phil Morgan

Phil Morgan, former chief finance and operating officer at, has become as head of a new business at MotoNovo Finance.

He will head its dealer focussed classified service, launching and developing the all-new vehicle sales website, which is described as being designed  ‘by dealers for dealers’ to provide a fresh ‘not for profit’ alternative classified option, with all advertising revenue earmarked for “high profile consumer marketing”.

MotoNovo’s motor division chief executive Karl Werner said:” aims to harness a competitive edge by bridging the gap between online consumers and dealer finance.

“Customers will have access to a wide selection of used cars, access to car specific finance products and the convenience and strong acceptance levels and affordability features inherent to dealer finance.” has already signed up 1,500 dealers which together would see the service provide access to more than 75,000 used vehicles for sale.

The service is on track to be fully operational by September.

Morgan said: “In six years at, we grew the business significantly in scale and reputation. I see similar opportunities with

“Both entered the market to provide innovation and exceptional customer experience, and having already achieved remarkable success.

“By challenging the established market and offering something genuinely fresh, has all the ingredients to make waves within the industry and enhance the way car finance is provided to customers across the UK.”

Click here for talent & people best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.