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Renault UK restructures fleet operation

Renault UK national fleet manager Mark Potter

Renault UK dealers will be supported by a team of ten areas sales managers after restructuring its fleet operation into two divisions.

Mark Potter will take on the newly-created post of national fleet manager and Mark Dickens will continue as fleet operations manager, with some additional responsibilities, as the brand looks to advance the Renault Local Fleet Strategy.

Dealer support will be offered by the new ten-strong team which will operate alongside the existing seven-strong team managing large corporate customers.

The team will allow for greater concentration on supporting dealers in smaller, more manageable territories, Renault UK said. It will also protect the brand’s Renault’s direct customer visit cycle, with team members attending around 2,750 centrally directed small-fleet customer appointments per year.

Nick Tame, sales director, Groupe Renault UK, said: “The restructure of the fleet team makes perfect sense for both our customers and the business, in keeping with the Renault Business Quality Commitment and the GO5+ mid-term plan.

“The growth of the fleet team comes at a really exciting time for us with the launch of the All-New Koleos, a key fleet car.

“This joins our already extensive range that includes our recently renewed family car line-up. Plus, the ZOE, with its new Z.E.40 battery, now has a range of 250 miles (NEDC) – the longest of any mainstream EV.

“With a five-year high in vehicle sales last year, the restructure will expand on this and help drive the business even further forward in the future.”

New national fleet manager, Potter, will oversee the restructure of the fleet team, ensuring that all areas of Groupe Renault UK’s fleet division are consolidated in one area of expertise – a first for the business.

He will be responsible for the corporate account managers, contract hire and l leasing managers, business sales area Mmanagers and an upcoming sales team dedicated to the all-electric Renault Z.E. car and van range.

Dickens continues as Groupe Renault head of fleet operations and remarketing, but in addition to looking after the central operations team, strategy, residual value management, remarketing and central fleet sales, he expands his role to take responsibility for the Motablility programme and short-term rental contracts.

Patrick Whyman becomes Groupe Renault UK National Rental and Mobility Manager – another new role in the fleet team, with responsibility for sales to the rental industry and managing the Motability programme.

An additional responsibility is to develop Groupe Renault UK’s strategy for new mobility solutions such as car-sharing schemes, car clubs, and connected vehicles. Whyman will report to Mark Dickens in his new role.

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