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Former Kwik Fit and ATS boss joins motor accessory firm

Mike Wise

Former Kwik Fit and ATS Euromaster director Mike Wise has been appointed group sales director at vGroup International, after the company restructured ready for a phase of expansion.

Now below holding company VGI Holdings are:

  • vGroup International, which includes vLease servicing the contract hire and leasing sector, mobile accessory fitment service vComms, and dealer, vehicle manufacturer and export market sectors;
  • Retail division P1 Limited;
  • Middleton Manufacturing, which manufactures car mats and other vehicle accessories.

Wise’s brief includes responsibility for overseeing the  integration of two recent acquisitions - Cosmos Motor Accessories and Middleton Manufacturing.

In a 37-year automotive industry career, Wise has held senior roles in a number of organisations, including director at technology solutions provider Epyx, head of Kwik Fit’s fleet division and managing director of ATS Euromaster.

Recently he worked on projects to develop online platforms.

“The company is continuing to expand its share of the motor accessories market, notably in the fleet sector where it has strong business partnerships with many of the UK’s major contract hire and leasing companies, vehicle leasing brokers and outright purchase fleets.

“Meanwhile, the recent acquisitions deliver new challenges, which include integrating the two businesses into vGroup International, while also seeking to examine the OEM potential for introducing production line fitting.

“I am using my experience and marketplace knowledge as the company gears up for a new phase of growth in 2018 and beyond,” said Wise.

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