Mitsubishi Motors in the UK has appointed David Rodriguez as its new sales and marketing director, replacing Toby Marshall who recently moved to the role of aftersales director.
Rodriguez has worked for 11 years in a variety of senior roles at the Ford Motor Company and Mazda Motors UK, across sales, operations, and finance functions.
More recently, he has worked for fleet-management and leasing company LeasePlan UK holding various roles including: dealer engagement general manager, head of remarketing and head of procurement and remarketing.
Rodriguez achieved a Bachelor’s degree in American Studies at the University of Manchester, and holds ACMA certification from The Chartered Institute of Management Accountants.
“It’s a great time to be joining Mitsubishi Motors in the UK,” Rodriguez said. “Building on our remarkable success in the plug-in hybrid market, in particular, I know we have an exciting future ahead of us. I’m very much looking forward to working with the business and our dealer network to ensure we recover quickly from the turbulent period.”
Rob Lindley, managing director of Mitsubishi Motors in the UK, added: “Everyone here at Mitsubishi Motors is very much looking forward to welcoming David to the team. He brings a wealth of wide-ranging experience to the position, not to mention passion and energy, which is just what we need as we look to rebuild following the coronavirus restrictions and prepare the business for exciting times ahead.”