Subaru and Isuzu flex summer marketing budgets with UK event presence

Subaru is boosting its brand awareness this summer at the RHS Hampton Court Palace Garden Festival, while Isuzu has partnered  with Spartan Race for 2025.

The Garden Festival attracts 140,000 attendees and Subaru is taking part with its own design installation called the Subaru Cocoon Garden.

Lorraine Bishton, managing director at Subaru UK & Ireland, said: "The Subaru Cocoon' garden at the RHS Hampton Court Palace Garden Festival supports our commitments to safety and sustainability, while showcasing this beautiful, but threatened native habitat.

"We know our customers also have a strong connection to nature and are engaged with initiatives that raise awareness of environmental responsibility.

"We are delighted that following the show, the garden will provide a legacy supporting the inspirational charity Horatio’s Garden."

Meanwhile Isuzu is also exposing its brand to over 40,000 people by extending its partnership as official automotive partner with the Spartan Race series for the five events planned across the UK in 2025.

Since 2023, Isuzu UK’s partnership with Spartan has formed a cornerstone of the brand’s push into the extreme adventure sector.

Isuzu will display a limited-edition Arctic Trucks AT35, featuring Spartan livery and 35-inch all-terrain tyres as part of the brand's plan to catch the eye of those attending and taking part in the endurance and obstacal course races this year.

George Wallis, head of marketing at Isuzu UK, said: "We’re thrilled to extend our partnership with Spartan for another year.

"Just like the Isuzu D-Max AT35, those brave enough to Spartacipate in races, aren’t afraid to get muddy and muscle through extremes with panache."