The presenter of Discovery Channel’s ‘Wheeler Dealers’ Mike Brewer is to be the face of RAC’s new ‘We Love Cars’ campaign.
The campaign aims to promote the motoring organisation’s range of dealer products and services.
Brewer will be working with the RAC to help raise awareness of its growing used car portfolio including RAC Cars, RAC Passport car provenance check, RAC Approved Dealer Network, RAC BuySure, RAC Vehicle Inspections, RAC Motor Insurance, vehicle valuations and more.
He said: “The RAC is not just an organisation that has been known and trusted by motorists across the UK for generation after generation but is probably the most innovative player in the used car sector today.
“Their new products and services make it easier and safer for consumers buying a used car but also help dealers to reach more customers, differentiate themselves from their competition and ultimately protect margins.
“I’m really pleased to be working with them on ‘We Love Cars’ and looking forward to talking to used car customers and dealers around the country about RAC products.”
Head of RAC Cars Hannah Darby said: “Mike is absolutely the right person to be the public face of ‘We Love Cars.’ He is well-known to dealers and used car buyers as an experienced, savvy and trusted motoring journalist.”
Brewer added: “These are excellent products and service which, thanks to the strength of the RAC name, have real resonance with customers and can bring massive benefits for dealers who share the RAC’s commitment to supporting members and other motorists.”