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City Auction Group upgrades technology to boost experience of online bidders

City Auction Group has just completed a six figure investment in technology, with the installation of a new online bidding system enabling customers bidding online to have the same opportunity to purchase vehicles as those in the hall. 

It has also revamped its website and produced an enhanced mobile app.

The new technology will ensure that the online bidding system runs to maximum capacity during the fortnightly auctions.

The new look website (www.cityauctiongroup.com) has improved navigation and functionality and will be live on Monday.  It features a new auction calendar and is designed to make it easier for dealers to see upcoming auction events.  The website is also mobile friendly.

The improved mobile app will enable buyers to view vehicle data in a more uniform manner to enhance pre-sale event activity and the online bidding opportunity.

Michael Tomalin, City Auction Group managing director, said: “We have invested heavily in leading-edge technology to improve the service we offer to our vendors and buyers.  It is vital that our customers have a good experience when they interact with the group and that is why these improvements are so important.

“In a technology driven world every business relies heavily on their IT infrastructure.  For us at City Auction Group Rockingham, it’s even more crucial as our online bidding platform constitutes 30% of all of our sales. 

“We will continue enhancing the website, as well as developing and improving other parts of the business through continued investment in technology.”

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