GardX Protection is set to become the official supplier of paint and interior protection products to BMW Group UK Ltd after replacing BMW Seal and Protect.
A GardX spokesman said that the move followed a full commercial tender and came after feedback from several BMW and MINI Retailers prompted a review of their current product and the competition.
BMW UK Ltd aftersales director, Richard Price, said: “We are pleased to announce that we have appointed GardX Protection as the new supplying partner for our paint and interior protection product.
“This partnership with GardX provides BMW and MINI Retailers with a product that has additional customer and retailer benefits and the full support of the GardX professional account management team. This GardX team will work regularly with BMW and MINI Retailers sales staff to maximise product sales”
Victor Coutin, managing director of GardX Protection, said: “We are very proud to partner with BMW UK. This is an outstanding achievement for GardX and very well deserved. I have no doubt the product, along with the account management and support that we deliver to the BMW and MINI UK Retailers, will significantly increase their incremental profit and enhance their customer experience.
The new BMW and MINI paint and interior protection product will be called “Protect X” and will be launched at dealerships on January 18.