WMS is providing what it believes is the first series of television adverts to help drive business to a warranty provider's approved dealer network.
Product endorsee Sir Stirling Moss and Ben Collins (pictured) – formerly the Stig from BBC Top Gear - have teamed up to make the adverts which will show from tomorrow.
They will feature reasons why used cars should carry the ‘Safe and Sound’ warranty and customer care package with them.
WMS managing director John Colinswood said: “Sir Stirling and Ben are a winning combination and brings a completely new dynamic to our flagship product.
“The ads are designed to recognise dealers who take extra care of their customers, with not only well prepared used cars but probably the best warranty around.”