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GForces expands into African markets

Tim Smith, group strategy director at GForces

GForces will extend the use of its NetDirector software platform into car dealerships in Africa through a partnership with one of the continent’s leading IT suppliers.

Johannesburg-based Compatible Automotive was founded in 1990, and are a major service provider for franchised dealerships and OEMs throughout Africa.

Their success has seen them gain over 450 major clients in nineteen different countries, including Angola, Nigeria, Kenya, and Tanzania.

Building on Compatible’s position as a leader in the provision of dealer management systems, GForces has provided their NetDirector suite to provide increased insight and market functionality.

Henry Howard, sales and marketing director at Compatible, said: “The market intelligence delivered through a platform like NetDirector really gives the dealers in our markets access to statistics not available anywhere else.

“We are exceptionally excited to be partnering with GForces for Africa. Our business is focused on finding, delivering, and supporting global leading software solutions for franchise motor dealers, and the NetDirector platform is very much that.”

The partnership’s first joint venture has been the successful launch of NamAuto, a major sales and financial services portal in Namibia, using the NetDirector platform.

Tim Smith, group strategy director at GForces, said: “NamAuto is a unique project, and delivers a global leading software solution to the market, providing proven technologies and customer engagement methodologies to maximise the result.

“With our reputation already strong in Europe, MENA, and Asia, we are excited to have the opportunity to introduce our products and services to a new market that has greatly anticipated our arrival.”

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