websites
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Car Dealer News 15 FebInchcape UK retail rebrand redefines customer offering
Inchcape UK has followed the launch of its new bravoauto used car retail division with a group-wide rebrand which has redefined its car buyer offering.
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News 11 FebBig Motoring World underlines ‘big ambitions’ with new brand identity
Used car supermarket group Big Motoring World has underlined its “big” UK-wide expansion plan with the launch of a new brand identity and website.
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Technology 14 DecFragmented OEM websites cost brands sales through poor experience
Car manufacturers' websites are disjointed and disappointing consumers, causing poor sales conversion rates and low shopper engagement.
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Supplier News 25 AugYesAuto launches online car buying platform
Car buying platform, YesAuto, has launched its online shop and car information hub, to ‘support customers through every stage of the car buying journey’.
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Digital Marketing 25 NovSwansway Group targets car supermarkets with Motor Match website
Swansway Group is hoping to take on web-savvy used car supermarkets with a newly-launched Motor Match website offering free provenance checks and independent review content to assist consumer car searches.
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Digital Marketing 21 AugJust 1-in-4 car buyers visit dealers’ website during research
Only a quarter of car buyers visit a car retailer’s website when researching their next new car purchase, according to a study carried out by CitNOW.
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Latest News 8 AugIMDA drives greater car dealer engagement with new website
The Independent Motor Dealers Association (IMDA) has launched a new website to remove “clunkiness” for its car dealer members after helping them drive their own website traffic with the help of Google experts.
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Opinion 8 AugCar sales still need a non-digital approach, a guest opinion
The average British adult spends around 5.9 hours per day consuming digital media, with over half of this spent on smartphones and tablets.
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Manufacturer 9 JulNew Mitsubishi Motors in the UK website to 'increase customer interaction'
Mitsubishi Motors in the UK has relaunched its consumer website with a more user-friendly focus aimed at elevating the brand’s interaction with its customers.
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Supplier News 17 JunWessex Garages installs The Car Buying Group's part-exchange portal
Wessex Garages’ Mazda Bristol dealership has installed an iPad offering customers access to The Car Buying Group (TCBG) valuations portal in a bid to speed up the part-exchange process.
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Digital Marketing 28 FebRenault topped European car marketing spend rankings in 2018
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
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Digital Marketing 26 FebCar brands’ YouTube views now outstrip website visits, Sophus3 finds
Car manufacturers’ YouTube video content gained greater traction than their own websites for the first time in 2018, according to a new study by digital marketing specialist Sophus3.
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Digital Marketing 25 FebDealers urged to invest in digital as online sales surge
JudgeService has encouraged dealers to invest in their online platforms, as new research reveals 50.54% of sales for car dealerships come through online referrals.
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Supplier News 4 DecCarGurus agrees acquisition of PistonHeads from Haymarket Media Group
CarGurus has signed an agreement to complete the acquisition of the PistonHeads used car retail website from Haymarket Media Group.
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Digital Marketing 6 NovLearn to ‘join the dots’ in customer communication at Automotive Management Live
Contact At Once! sales director Thom Coupar-Evans will reveal how car dealers can ‘join the dots’ to achieve better customer communication and reveal insight from Robins and Day’s roll-out of Apple Business Chat.
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Opinion 23 OctThe importance of online customer reviews, guest opinion
Online customer service reviews are now becoming an integral part of the buying experience for consumers.
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Digital Marketing 16 AugCar dealers should ‘dare to be different’ with digital marketing, says Autoweb Design
Car dealers who dare to be different in their digital marketing are likely to gain greater traction online and boost their sales leads, according to data from Autoweb Design.
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Supplier News 13 JunCar buyers reluctant to spend over £15,000 online, says Dealerweb
Research conducted by Dealerweb has revealed that 77% of car buyers would be reluctant to spend over £15,000 on a new car online.
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Digital Marketing 11 JunEffective digital marketing key for dealers’ long-term survival, says CDK Global
CDK Global is encouraging dealers to ensure their impact with digital tools and a more “effective” marketing spend.
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Supplier News 7 JunAuto Trader's profit margins rise to 67% as car dealers' spend increases
Auto Trader has announced pre-tax profits of £211 million from £330m revenues during the year to March 31.
