Mark Fretwell, a former senior executive at CAP and KeeResources, has been appointed as product and marketing director at finance retention specialist Chrysalis Loyalty.
Fretwell is the first in a series of planned appointments in 2018 as Chrysalis Loyalty looks to become recognised as the leader in motor finance retention.
Independently owned and UK-based, Chrysalis Loyalty operates in 12 countries, helping more than 2,500 motor retailers generate repeat business by identifying the moment a customer can most cost-effectively trade into a new car, through its Key2Key brand.
The company partners with nine automotive brands and finance providers through their franchise networks.
Its expansion plans include greater British market penetration as well as launching into new countries.
Founder and chief executive Jolyon Barker said: "We are primarily a technology-driven expert data business and that is why Mark is such a great fit for us at this exciting moment, bringing with him more than 20 years' experience and understanding as well as an impressive track record of success in that world.”
Fretwell said: "Smart use of data to remove friction and unlock commercial opportunities is one of the most exciting fields in the automotive world and Chrysalis Loyalty is a real innovator in that space.”