A study of dealer sales has shown that an effective customer contact strategy could increase customer retention rates, despite a falling market.
Car dealers can improve business retention rates through the use of a dedicated customer contact strategy – even in a declining market.
Car dealers’ ‘addiction’ to the lowest possible monthly PCP payments is unsustainable for motor retailers and their brands in the long term.
Mark Fretwell, a former senior executive at CAP and KeeResources, has been appointed as product and marketing director at finance retention specialist Chrysalis Loyalty.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 7 2019
Where: Birmingham NEC
Find out what features are in this month's, and future, issues