Dealers need a consistent contact strategy for every customer from the point of sale to the point of resale to boost retention rates, that’s the message from Lyn Howdon, global head of academy and learning at Chrysalis Loyalty.
A study of dealer sales has shown that an effective customer contact strategy could increase customer retention rates, despite a falling market.
Car dealers can improve business retention rates through the use of a dedicated customer contact strategy – even in a declining market.
Car dealers’ ‘addiction’ to the lowest possible monthly PCP payments is unsustainable for motor retailers and their brands in the long term.
Mark Fretwell, a former senior executive at CAP and KeeResources, has been appointed as product and marketing director at finance retention specialist Chrysalis Loyalty.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
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