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MotorEasy targets franchised car dealers with AutoTrust partnership

Duncan McClure Fisher, Motoreasy

MotorEasy is targeting franchised car dealers with a new AutoTrust partnership bringing its machine-learning extended warranty platform for approved used car schemes to the UK.

MotorEasy will use the tool to target OEM and progressive franchised dealer groups as it seeks to build on its 10,000 strong independent workshop network that delivers MOT, servicing and repairs to its expanding customer base.

Chief executive, Duncan McClure Fisher (pictured), said: “Open Warranty delivers for the OEM, the dealer and the customer. Everyone wins.

“The extended warranty market for approved schemes has been stale, uncompetitive and costly to administer. Driven by machine-learning, we can now offer a truly flexible product that directly appeals to the needs of the franchised model.”

AutoTrust, a Dutch warranty and maintenance provider, has successfully rolled out maintenance subscription to Opel, and its intelligent approved used warranty programme to Peugeot in the Netherlands so far.

The ‘Open Warranty’ technology uses machine-learning to set the price on extended warranties by automatically analysing real claims data to accurately predict the cost of a warranty at any given point of a vehicle’s life.

In doing so, it reduces costs for both drivers and OEMs as it requires less human interaction than traditional warranties.    

AutoTrust director Gerben van Dam added: “Both the warranty and maintenance subscription products have been specifically designed and developed for approved used car schemes.

"Importantly, it can be rolled out quickly to minimise any disruption to the network. In the case of Opel, it took us just three months to be live.”

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