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CDK Global launches ‘Dealership Dilemmas’ whitepaper series

Stuart Miles, managing director UK & Ireland, CDK Global International

CDK Global has created a series of three whitepapers focusing on common problem areas for car retail businesses – with the first focussing on digital experience.

The DMS software provider, which currently has software operational in 30,000 retail locations globally, launched its ‘Dealership Dilemmas’ series this week in the hope of helping businesses to remain competitive and meet customer demands.

Dealership Dilemmas One explores this in greater detail and presents dealers with examples and case studies to help with inspiration and ideas on digital improvements, it said in a statement issued this week.

Stuart Miles, managing director UK & Ireland at CDK Global, said: “At CDK Global we want our dealers to thrive no matter how much the industry changes moving forwards, so we’ve created our Dealership Dilemmas series to help them as much as possible.

“Although the first dilemma focuses on the important topic of improving their digital presence, more Dealership Dilemmas will be introduced moving forwards on topics including the use of technology to improve the car retailing experience and improving workshop efficiency.”

Research conducted by EY has found that an average of 10 hours is spent by car buyers online, searching for information and deciding when and where to buy.

It found that customers now expect to be able to make a purchase anywhere and at any time across multiple touchpoints with 70% of global customers preferring brands that provide service across multiple channels.  

In launching its new whitepaper series, CDK said: “Dealers have to offer as good a digital experience (whether it be website, social channels or on apps) as they do in dealership if they are going to continue to target and win new customers.”

To download CDK’s first Dealership Dilemma whitepaper, click here

Click here for digital marketing best practice and procurement insight

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