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Aston Barclay wins two-year remarketing contract with Zenith

Aston Barclay Westbury

Leasing giant Zenith has chosen Aston Barclay as its remarketing services supplier, awarding it a two-year contract.

During this period, the remarking firm is expected to handle around 11,000 vehicles per year, via its multiple sales channels.

Aston Barclay’s digital platforms are said to have played a key role in Zenith’s decision.

It's the second big contract win for the remarketing firm this year, after Cargiant renewed its contract in February.

“Aston Barclay has been a successful remarketing partner to Zenith for over 10 years and during this time has continued to deliver market-leading results.

“The recent digital sales success achieved during the lockdown period clearly demonstrates the team’s can-do attitude which, supported by a strong technology platform, has proved to be invaluable during these unusual times,” said Stephen Barlow, head of remarketing at Zenith.

Aston Barclay has worked with Zenith to optimise its conversion rates and residual values in the past few years.

Martin Potter, Aston Barclay’s auctions MD, said: “We look forward to developing new routes to market for the duration of the contract to meet the sector’s changing dynamics.

“Zenith’s brand reputation with used car buyers and its team’s ability to make immediate decisions around provisional bids certainly supported its performance during our online lockdown sales.”

Aston Barclay’s Westbury, Wakefield and Donington sites will be home to the majority of future physical and online sales, expanding on its established sales programme.

During the recent lockdown period, the company’s e-Live and e-Xchange online sales platforms have seen a significant level of activity and have enabled Zenith to continue with its sales programme by utilising both virtual and bid-and-buy-now auctions.

“Both companies have a strong focus on innovation as we look to further expand our online remarketing proposition for buyers to meet their changing needs,” Barlow added.

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