We all know consumers want more convenience when it comes to car buying, so let's talk about the bigger picture of conversational commerce and how they can help reduce friction for consumers in the shopping experience.
Here's what you'll learn:
1. Why forcing digital consumers into analog conversations could cost your dealership sales (and how to correct it)
2. What a strong conversational approach that gives consumers the best responses in the fastest time possible
3. How to deploy a conversational approach that gives consumers the best responses in the fastest time possible
4. How your team can use conversational commerce to build more customer relationships.
Guest speaker: Ed Parkinson
Ed has been working with automotive dealers for more than 27 years, championing many new services that 'move the needle' for his customers.
He helped pioneer the use of call tracking and measurements to increase sales and quantify the return on marketing during his seven years at Who’s Calling Inc. in the US. Ed began selling and coaching car dealers on Contact At Once! services in 2006, finally joining the company as VP of sales in 2007.
Presenter: Ed Parkinson, director, dealer sales development, ContactAtOnce
Chairman: Tim Rose, AM editor