AM Online

G3 achieves record results in opening week of new facility

G3 Vehicle Auctions has sold a record number of vehicles following the opening its new purpose-built facility.

The remarketing firm opened its new facility on January 4, 2021 and undertook a significant marketing campaign to invite buyers to express their interest in attending the physical launch sale events.

A limited guestlist for the first sale event was issued, but the national lockdown instruction led to a last-minute switch to an online-only sale, streamed live from the new auction facility.

All opening sale events were delivered as online-only auctions, with a record 1,000 vehicles sold in the first three sales through the new centre.

With big new vendors added to the roster for the launch week including Zenith, Hitachi Capital, Liquid Fleet, Tesla, and Blue Motor Finance, alongside established partners like Motability Operations, Marshall Leasing and AvailableCar, the multi-lane auction centre will see G3 offering more vehicles than ever. 

G3’s new facility has the capacity for more than 50,000 vehicles a year. The company has invested more than £12m in the facility, which will support the requirements of both physical and online remarketing solutions long into the future.

The new 14-acre site features stadium-standard LED screens across the site, linked to a newly launched multi-lane bidding platform to create an interactive auction experience for both buyers and vendors alike. 

Positioned in the A1, M1, M62 triangle, the strategic location in the geographical centre of the country enables G3 to provide national coverage to support its growing roster of vendors and is underpinned by a network of 35 drop-off hubs positioned across the UK.

Amanda Holtby, co-owner and director of G3 Vehicle Auctions, said: “It was so close, yet so far. While we could not wait to open and welcome a limited number of visitors to a physical launch sale to take a glimpse of what we have been working on throughout 2020.  We had to react quickly to turn our attentions to online-only sales once again. 

“We are proud the launch sales were still a huge success in these challenging times for everyone.  Our loyal buyers and a whole host of new trade accounts joined us for the live streams to see the great range of vendors we have on offer at our new centre.

“In a time when many of our auction rivals are vocal in their futures laying solely with online-only sales, we have bucked the trend and invested heavily in a physical auction centre that will rival anything else on offer in the UK.  We’ve built a reputation for our engaging and popular auction events, so when it’s safe to do so we will be inviting buyers new and old to visit the site to experience our huge undercover viewing hall and the exciting new rostrum lanes for themselves.”

G3 continues to host three-online only auctions per week with an appointment led Click & Collect appointment service, offering in excess of 700 vehicles from many of the UK’s largest fleet, rental and finance vendors.

The latest AM industry special issue

There has never been such desire for management information, for on-the-spot monitoring, for streamlining and automation, as there is now.

With this in mind, AM asked suppliers of some of the critical technologies dealers can use in their businesses, whether at the front end or in back-of-house functions, to share their latest developments and technologies for the AM Dealer Technology Guide.


Read now

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.