A new Beast of Ben charity fund-raising event is set to put automotive rivalries to the test through a series of challenges of both mental strength and physical agility.
Teams of four are being urged to register for the inaugural Beast of Ben event, which is set to take place in North Wales from July 6 to 8 and will see participants from different automotive companies go head-to-head in a series of gruelling tests of skill, speed and stamina.
In addition to challenges that include abseiling, water crossing, navigation and problem solving, teams will be able to earn time advantages and bonus points before the event by taking part in additional trials and reaching fundraising milestones.
Registration costs £250 per person, contributing towards a team fundraising target expected to be in excess of £5,000, Ben said.
A statement issued by Ben about the newly-launched event said that, while its will not be “as physically demanding as an Iron Man” triathlon, participants will still “need to be confident in their level of fitness in order to take part”.
Teams will spend two nights camping in the exclusive Beast of Ben athletes’ village where participants will enjoy entertainment and food between challenges.
Matt Wigginton, Ben’s director of partnerships, engagement and income, said: “It’s no secret that our automotive colleagues thrive on a bit of healthy competition, so we thought we’d put those rivalries to the test and raise some vital funds for our community in the process.
“The Beast of Ben will be a fast and fun challenge that will be unlike any other physical endurance event people may have competed in before, testing both mental strength and physical agility.
“With so many organisations putting forward their best and brightest competitors, we can’t wait to see which company will be the first to become Beast of Ben Champions.”
Ben recently revealed that it had experienced a 140% rise in demand for support from automotive sector employees during 2021.
It succeeded in boosting funding by £500,000 in December, however, after a series of businesses - inlcuding Auto Trader, the Independent Garage Association (IGA) and Marshall Motor Group - stepped forward to make donations to the cause.
The Ben Ball 2021 also succeeded in delivering a £96,500 festive fund-raising boost.
To find out more about Ben’s Fundraising Initiatives or to register your interest in competing in a Beast of Ben event in Summer 2022, visit www.ben.org.uk/beast-of-ben