AM Online launches responsive website is set to launch its updated responsive website, next month.

The website will feature a comparison tool that enables consumers to compare their own vehicle with any new or used vehicle, side by side. Consumers will be able to compare and contrast a wide range of vehicle features important to them such as MPG, insurance group, price, Co2 emissions and tax. The tool will give partners granular targeting opportunities at the key point in the consumers consideration phase.

Those consumers searching for new or used vehicles will find updated buying tools, including over 15,000 user and expert car reviews, an overhauled car buying section and a user friendly car valuation process; each helping establish user intent and gather enriched data.

Managing director at Terry Hogan said: “We have invested heavily in the new website to help car buyers and sellers. With its intuitive functionality and features we expect the website to become a central resource for motorists.

“The website’s new features will massively improve the user journey, offering our 850,000 unique monthly visitors a dynamic, engaging and entertaining experience throughout their buying and ownership experience.

“The data and intelligence we gather will enable us to predict when the individual consumer is in market, engage over a longer period and give our advertising partners integrated and personalised opportunities across display and eCRM, providing even better response to campaigns.

“With over 500,000 users already registered on and 2 million in total, the new will provide actionable insights for consumers and brands alike.”

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