Click Dealer’s partnership with Visitor Chat has seen 187 retailers subscribe to its new live chat service, since January.
Visitor Chat allows dealers to offer an online instant response chat service using a team of trained agents who can answer customer enquiries and pass on sales leads.
Click Dealer says clients who have signed up for its live chat upgrade have seen an increase in web leads of between 50%-60%.
As part of the package dealers receive a monthly report detailing how many enquiries Visitor Chat handled on their behalf and also the number which were passed through to their sales staff.
Leads from live chat conversations can also drop directly into the Click Dealer’s DMS product.
For dealers who prefer to retain more control of their own leads, Visitor Chat offers the opportunity for them to handle their own chats.
Click Dealer director and head of web, Ollie Moxham said: “The enormous initial success of our Visitor Chat website upgrade comes as no surprise, given that consumers expect instant responses online in this day and age.
“We’re thrilled to be partnered with such an innovative company as Visitor Chat and despite the popularity of our websites, DMS and online retailing platform, ClickEngage, we’re under no illusions that providing live chat is essential to enhancing the consumer journey for car buyers.
“The Visitor Chat solution provides an industry leading chat - lead conversion rate of 64%, 12% higher than any other live chat competitor product we’ve seen.”
Since signing up for Click Dealer’s Visitor Chat upgrade at the start of 2018, Saxon Bridge Car Superstore have seen a much larger volume of web leads and significantly improved their efficiency.
Brett Whiles, managing director said: “Live chat integration through Click Dealer and Visitor Chat has enabled us to manage a larger volume of leads and become more efficient in the way we do it because they automatically drop into our Click DMS.”