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PSA and FCA update trade parts sales technology

The new Mopar e-commerce store

Both PSA Group UK and Fiat Chrysler Automobiles UK have announced updates this week to make their sales of trade and retail parts more convenient.

FCA has launched its e-commerce store for its Mopar parts and accessories business, which provides aftermarket components for Fiat, Abarth, Alfa Romeo, Jeep and Fiat Professional vehicles.

And PSA Group’s Digistro brand is rolling out Service Box Multi-Brand, its international online parts ordering service for the trade.

FCA said the journey to the Mopar e-store began several months ago with the creation of an Amazon marketplace.

Now the Mopar e-store, together with FCA’s service network, allows customers to purchase servicing packages, extended warranties as well as more than 6,000 spare parts and 2,000 brand-approved accessories.

Digistro’s Service Box Multi-Brand is designed to make life easier for repairers, said PSA. It claims it is as easy to use as a consumer-facing website, but is optimised as a professional tool.

Its features include displaying RRP prices as well as the repairer’s personalised purchasing terms and conditions, displaying parts availability, and selection of parts via carmaker or equipment supplier references.

Depending on technicians’ level of their subscription to the service, they can access manufacturer service schedules, recommended labour times, a quote calculator and repair methods.

In 2020 the system will gain direct access from the DMS and from diagnostic tools, and a mobile version.

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