AM Online

Volkswagen puts finance offers behind dealers' used car push

8 Fast-selling: The Volkswagen Touareg

Volkswagen is backing an "As Good As New" used car campaign with finance discounts and free servicing in order to tempt consumers to its dealerships.

Between May 7 and 17, consumers buying a used Volkswagen aged between three months and 48 months from a Volkswagen dealer on a Solutions PCP will receive three years' free servicing and a deposit contribution of between £250 and £1,000.

The tactical campaign is being marketed in the national media and at Volkswagen UK's website, which has been updated with a fully responsive used car locator with functions to 'make an offer' or to reserve online with a PayPal payment.

The used car website also enables customers to generate a finance quote and understand what their monthly payments would be on a Solutions Personal Contract Plan.

"The website is a genuine one-stop-shop for used car sales and enquiries," said Volkswagen.

The £250 contribution is available on the Up and Polo; £500 on the Golf, Beetle, Eos and Jetta; £1,000 available on the Passat, Volkswagen CC, Scirocco, Tiguan, Touran, Sharan, Touareg and Phaeton. Only available on cars with a Solutions PCP and a minimum advance of £5,000.

This is the second national used car campaign backed by Volkswagen, and comes just weeks after dealers told AM they were pre-registering significant volume during the final quarter of 2014 and into the first quarter of 2015.

A search of Volkswagen's approved used car finder reveals several hundred nearly new Polo and Golf models with less than 10 miles recorded.

Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment

Comments

No comments have been made yet.