Volkswagen is backing an "As Good As New" used car campaign with finance discounts and free servicing in order to tempt consumers to its dealerships.
Between May 7 and 17, consumers buying a used Volkswagen aged between three months and 48 months from a Volkswagen dealer on a Solutions PCP will receive three years' free servicing and a deposit contribution of between £250 and £1,000.
The tactical campaign is being marketed in the national media and at Volkswagen UK's website, which has been updated with a fully responsive used car locator with functions to 'make an offer' or to reserve online with a PayPal payment.
The used car website also enables customers to generate a finance quote and understand what their monthly payments would be on a Solutions Personal Contract Plan.
"The website is a genuine one-stop-shop for used car sales and enquiries," said Volkswagen.
The £250 contribution is available on the Up and Polo; £500 on the Golf, Beetle, Eos and Jetta; £1,000 available on the Passat, Volkswagen CC, Scirocco, Tiguan, Touran, Sharan, Touareg and Phaeton. Only available on cars with a Solutions PCP and a minimum advance of £5,000.
This is the second national used car campaign backed by Volkswagen, and comes just weeks after dealers told AM they were pre-registering significant volume during the final quarter of 2014 and into the first quarter of 2015.
A search of Volkswagen's approved used car finder reveals several hundred nearly new Polo and Golf models with less than 10 miles recorded.