A trio of serial new start-up specialists have launched Motorway.co.uk, an online comparison service to help motorists get the best price for their used car.
The new platform enables consumers to compare instant offers for their car from leading online car buyers, enabling what Motorway claims is a “much faster and more informed selling decision”.
Users enter their car’s registration number and mileage and can then compare instant offers from multiple online car buying websites in seconds.
The site shows the various prices offered along with other variables, such as independent customer review scores, car collection and any admin fees charged by the car buyers.
Motorway.co.uk has five car buyers providing offers at launch, including WeWantAnyCar, The Car Buying Group and WeBuyCarsToday, with more partners to be added in the coming weeks.
We Buy Any Car is not included but Motorway claims that, combined, its partners have more than 40% of traffic share in the online car buying space.
Tom Leathes, managing director and co-founder of Motorway.co.uk, said: “More than seven million second hand cars are sold each year, and a massive number are now sold to online car buying sites.
“But with multiple companies offering similar services, it’s a confusing process for consumers. We’re solving this by providing powerful, instant price comparison with a single search.”
Motorway.co.uk’s founding team are serial technology entrepreneurs Tom Leathes, Alex Buttle and Harry Jones.
The trio have worked together for ten years and have started, built and exited businesses in commercial property, finance, travel and telecoms, including the UK’s biggest broadband and mobile phone comparison site, which was acquired by uSwitch.
Commenting on their latest venture, Leathes added: “Price comparison has become the standard way to find the best deal in most consumer sectors and it’s about time that same transparency was applied to selling your car.
“The choice of company isn’t just about the amount offered for the car - we clearly show customers the fees charged, car collection and review scores for every buyer.”
Leathes said that he felt the automotive industry was “behind many other sectors” when it came to using technology to make online transactions fast and straightforward.
He added: “As we grow, we plan to add many more services, tools and features to become the best possible platform for anyone looking to sell their car.”