AM Online car buying comparison service launched’s founders Tom Leathes, Alex Buttle and Harry Jones

A trio of serial new start-up specialists have launched, an online comparison service to help motorists get the best price for their used car.

The new platform enables consumers to compare instant offers for their car from leading online car buyers, enabling what Motorway claims is a “much faster and more informed selling decision”.

Users enter their car’s registration number and mileage and can then compare instant offers from multiple online car buying websites in seconds.

The site shows the various prices offered along with other variables, such as independent customer review scores, car collection and any admin fees charged by the car buyers. has five car buyers providing offers at launch, including WeWantAnyCar, The Car Buying Group and WeBuyCarsToday, with more partners to be added in the coming weeks.

We Buy Any Car is not included but Motorway claims that, combined, its partners have more than 40% of traffic share in the online car buying space.

Tom Leathes, managing director and co-founder of, said: “More than seven million second hand cars are sold each year, and a massive number are now sold to online car buying sites.

“But with multiple companies offering similar services, it’s a confusing process for consumers. We’re solving this by providing powerful, instant price comparison with a single search.”’s founding team are serial technology entrepreneurs Tom Leathes, Alex Buttle and Harry Jones.

The trio have worked together for ten years and have started, built and exited businesses in commercial property, finance, travel and telecoms, including the UK’s biggest broadband and mobile phone comparison site, which was acquired by uSwitch.

Commenting on their latest venture, Leathes added: “Price comparison has become the standard way to find the best deal in most consumer sectors and it’s about time that same transparency was applied to selling your car.

“The choice of company isn’t just about the amount offered for the car - we clearly show customers the fees charged, car collection and review scores for every buyer.”

Leathes said that he felt the automotive industry was “behind many other sectors” when it came to using technology to make online transactions fast and straightforward.

He added: “As we grow, we plan to add many more services, tools and features to become the best possible platform for anyone looking to sell their car.”

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  • Rob - 04/10/2018 13:08

    nice informative article, i have learned a lot today. Its good to know that there is a website which can help you buy a decent car without a sales person whispering in your ear making false claims and diverting you from the suitable choice for you to the more profitable choice for him or her. The competition is high everywhere and markets are full with items that provide similar benefits. So what to do? how to pick the right choice which is both useful and convenient for your needs. Comparison websites are making a vital role in these situations. But there are very few of them available out on the internet and they mostly present services for a specific country or region because of the price and currency rate difference. The most popular comparison websites these days are the mobile comparison websites. There are so many mobile brands and there models available today that it is impossible to know all about them so mobile comparison websites let you browse through them with your favorite preferences. Any how i am glad i found this article and now i am comparing my favorite cars to decide which to buy next. Thanks for sharing this information with us.