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Profit opportunity for used Land Rover dealers revealed ahead of 2019 Defender going on sale

Land Rover Discovery SVX

Land Rover used values are appreciating ahead of 2019 new Defender sales, giving dealers a profit opportunity. But the advice is - choose models carefully.

A strong appreciation on Land Rover Defenders manufactured between 1998 and 2006 has been identified by Cazana.

It says the Defender 90 County has seen an increase in value of 31% from 2012 to 2017, while the Defender 110 Diesel has seen a 43% increase in value over the same period.

Cazana’s director of valuations Rupert Pontin said: “As the new car market prepares for a fresh Land Rover Defender model in 2019, used vehicle dealerships have an opportunity to make a profit from older models.

"In particular, the Defender 90 County and 110 Diesel are demonstrating strong residual values, which are increasing with vehicle age.”

However, not all original Defender models are increasing in value, and dealers should choose their models carefully.

Data shows that the 90 wheelbase XS Diesel and the 110 wheelbase XS Diesel do not show the same residual value increase.

The Defender 90 XS Diesel has depreciated in value since 2013, while the residual value of the Defender 110 XS Diesel model has remained steady since 2011.

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