Cazana has appointed former Cap HPI and Glass’s man Steve Worrell as its new sales director.
Worrell, who was formerly national manager of Cap HPI and sales director at Glass’s, officially joined the management at the vehicle valuation, forecasting and data insights business on January 1.
The business said that Worrell had assumed immediate responsibility for driving growth of the company in all areas, including the UK automotive trade.
As Cazana’s sales director, Worrell will work closely with chief executive Tom Wood and director of valuations Rupert Pontin.
He said: “I’m joining Cazana at a time when the automotive industry is seeing an unprecedented period of change, largely driven by digital platforms.
“The market is ready for a new approach from data and insight partners. We firmly believe that our data science-led methodology based on real time big data coupled with invaluable people, data assets and business tools, will add value to any business dealing with vehicles.”
From first registration through to disposal, Cazana provides key information about a vehicle’s life, including both its build and sales history.
Its artificial intelligence system, which mines current and historic vehicle databases for trends and anomalies, ensuring key insights help businesses reduce and eliminate risk with all transactions and maximise on their ROI.
Wood said: “The way people are buying and selling vehicles is rapidly evolving, driven primarily by the increasing use of digital platforms.
“Cazana remains at the forefront of this, providing a wealth of real-time data to manufacturers, finance and leasing companies to help them reduce transactional risk through a greater understanding of residual values.”