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Where will most focus in 2018 be: on renewing your existing customers or on conquesting new buyers? Please leave a comment.
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Where will most focus in 2018 be: on renewing your existing customers or on conquesting new buyers? Please leave a comment.

  • Renewing existing customers = 64.0%
  • Conquesting new buyers = 36.0%

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Previous questions

Colin Appleyard and Hyundai will trial an 'unmanned' car showroom. Will this be the future for motor retail? Please leave a comment.

  • No = 66.7%
  • Yes = 33.3%

Do you believe the regular introduction of a new showroom look and feel has a positive impact on sales?

  • Yes = 28.6%
  • No = 61.9%
  • Unsure = 9.5%

Would an independent Scotland be a positive for automotive retailing? Please add a reason when voting.

  • Yes = 10.7%
  • No = 78.6%
  • Impossible to call, either way = 10.7%

Will your dealership’s earnings from add-on products rise or fall in the next six months?

  • Rise = 38.5%
  • Fall = 61.5%
  • Remain flat = 0.0%

How many add-on products do your staff present to a car buyer?

  • One = 12.5%
  • Two = 31.3%
  • Three = 6.3%
  • Four = 12.5%
  • Five or more = 37.5%
  • None = 0.0%

What percentage of your service plan buyers are actually using that product?

  • 100% = 16.7%
  • 80-99% = 58.3%
  • 60-79% = 16.7%
  • 40-59% = 8.3%
  • 20-39% = 0.0%
  • Up to 19% = 0.0%

What proportion of your marketing spend is spent on digital? Please leave a comment when you vote.

  • 20% = 26.3%
  • 40% = 15.8%
  • 60% = 5.3%
  • 80% = 10.5%
  • 100% = 42.1%

Will dealership acquisitions increase now the economy and car markets are recovering?

  • Yes = 65.0%
  • No = 35.0%

Do you think Peugeot Citroen's model cull is a positive step for the company in the UK? Please leave a comment when you vote.

  • YES = 82.4%
  • NO = 17.6%

Does your manufacturer incentivise you more to hit your volume target than to keep customers satisfied?

  • No = 21.4%
  • Yes = 78.6%