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Lack of interaction is fault on unimaginative Caffyns' website


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Caffyns, with 40 outlets retailing a variety of marques in the south, offers motorists the choice on its website of selecting a dealership by town or by manufacturer.

Some links lead to a short profile of the relevant dealership, but more often you are directed to the dealer-specific area within the relevant manufacturer's website. Depending on the brand, you can also search for used stock available at a particular dealer.

Full used car stock listings are available on a searchable page that allows you to select make, model, body type, year and budget. The website contains some 1,000 cars, and the used area is updated daily.

As agents for “most major insurance companies”, Caffyns offers an online insurance quote form, though it is not immediate. Caffyns Extra Care extended warranties are fully described and there is a facility to e-mail a warranty quote form.

Flexi-Serve fixed price servicing can also be quoted by e-mail by filling in a form with the details of the car. Some extra facilities need to be added, however. There is no general advice for car buyers, no search facility for new cars, no details of online finance and no online test drive booking facility.

The 'Buy New/Used' service simply leads to an e-mail form listing your wants, budget and any part-exchange you may have. And clicking on 'Current Offers' takes you to an advert saying that top prices are paid for part exchanges. The design is clean but unimaginative and needs more interactivity to hold customers' interest.

Click here to visit Caffyns' website.

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