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Perrys makes Hot Deals feature of navigable website


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Perrys has designed a simple and uncomplicated site to promote its Hyundai, Kia and Vauxhall franchises. The site loads quickly to reveal logically placed icons that are easy to read, making it a simple site to navigate.

A comprehensive new and used car search facility allows visitors to search by geographical area (using a postcode), price range and type of car. A list of search results shows the make and model of the car, the price, a description of the vehicle and a clear photograph.

A Hot Deals section draws the attention of users towards pictures and prices on a variety of makes and models from various Perrys franchises. Unlike some websites the finance section provides a handy monthly finance calculator and a facility to apply online.

Perrys has linked with internet insurance company Quoteline Direct to provide customers with online quotations.

The site also shows how dealers can use the web to improve the level of customer service. By registering with My Perrys, users receive by e-mail reminders of when their vehicle needs a service, insurance, MOT or warranty.

As well as common features like online service bookings and requests for test drives, the site also has an area dedicated to Mitsubishi and Kia sales called Perrys Direct.

From here users can log personal details and arrange for a car to be delivered at work or home for a convenient test drive.

This site is hassle free to use and contains all the essential elements of a successful dealer website. Innovative features like the online insurance quotation service and detailed finance calculator make it stand out as one of the best sites reviewed so far.

  • Newly-formed Pearlglass, which acquired the group's dealerships in an MBO, continues to trade as Perrys.

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