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Lee Manning, digital marketing manager, Perrys Motor Sales “The single biggest problem in communication is the illusion that it has taken place” – George Bernard Shaw, playwright. “You’ve got to start with the customer experience and work back toward to the technology” – Steve Jobs, Apple CEO. ...

AM Used Car Market: Speakers

https://used-car-conference.am-online.com/speakers

Lee Manning. Marketing, Perrys Motor Sales Lee has helped Perrys win an armful of industry marketing awards in a short time. From creating the most influential Twitter site to really understanding how to drive business through FaceBook, Lee brings a wealth of knowledge, passion and excitement about the automotive industry.

Lee Manning - AM-online

https://www.am-online.com/tag/lee-manning

Lee Manning. Car Dealer News 20 Nov. Perrys is highly commended at The Drum marketing awards. Used Cars 9 Oct. Perrys using video to boost used car sales. Market Insight 5 Aug. Car dealer Perrys to outline at AM event how its award winning digital strategy will progress from being ‘average’ ...

Personalisation: Tailor your sales to each customer ...

https://www.am-online.com/.../retailing/personalisation-tailor-your-sales-to-each-customer

Former head of digital for Perrys Motor Sales, Lee Manning, who now works on the agency side after founding Armchair Marketing, said: “Currently, many dealers are failing to target properly when using Facebook and their data collation can be poor so they then don’t experience the return on investment they were expecting.

The AM ID50 2019 – the UK's 50 biggest independent dealers

https://www.am-online.com/independents/id50

A countdown by turnover of the UK's biggest independent car dealers

AM Awards 2016 entry deadline approaches: get your entries ...

https://www.am-online.com/news/dealer-news/2015/10/14/am-awards-2016-entry-deadline...

> Perrys Motor Sales' digital marketing manager Lee Manning at the 2015 AM Awards > Mercedes-Benz UK's director of sales Adam Chamberlain at the 2015 AM Awards > Jane Hargreaves - brand manager at Swansways Wrexham Volkswagen centre > John Clark Motors - chairman and managing director John Clark at the 2015 AM Awards ...

AM Digital Dealer Conference report | Digital Marketing

https://www.am-online.com/news/digital-marketing/2015/11/03/am-digital-dealer...

Lee Manning, digital marketing manager, Perrys Motor Sales “The single biggest problem in communication is the illusion that it has taken place” – George Bernard Shaw, playwright. “You’ve got to start with the customer experience and work back toward to the technology” – Steve Jobs, Apple CEO.

Hit the right targets with your marketing budget | Digital ...

https://www.am-online.com/.../hit-the-right-targets-with-your-marketing-budget

Lee Manning, digital marketing manager with Perrys, said its marketing strategy too relies heavily on segmentation. “Not only does it allow us to target the exact people who will be relevant to our promotions – it also helps protect our database.

AM Best Practice Programme: Build your dealership on a ...

https://www.am-online.com/dealer-management/am-best-practice-programme-build-your...

Perrys Motor Sales has transformed the way it runs its digital operations since Lee Manning, digital marketing manager, joined in 2012. Manning said the first step was asking customers where the group had been going wrong online. “They believed we had made the website deliberately complicated and were hiding prices so they would call us.”

Perrys using video to boost used car sales | Used Cars

https://www.am-online.com/.../2015/10/09/perrys-is-using-video-to-boost-used-car-sales

With consumers devouring much of their content by watching video, it stands to reason that dealers should be incorporating the medium as much as possible across its entire operation including used cars, Perrys’ digital manager Lee Manning will tell delegates at AM’s forthcoming Used Car Conference.

Car dealer Perrys to outline at AM event how its award ...

https://www.am-online.com/news/market-insight/2015/08/05/car-dealer-perrys-to-outline...

Perrys Motor Group’s digital manager Lee Manning is to tell dealers how its website has so far only made the transition from ‘poor’ to simply ‘average’, despite winning a haul of awards for its digital strategy. Perrys won Best Social Media Campaign and Best Use of Television and/or Video ...

Perrys is highly commended at The Drum marketing awards ...

https://www.am-online.com/news/dealer-news/2015/11/20/perrys-is-highly-commended-at...

Lee Manning, Perrys digital marketing manager, said: “We’re thrilled to be recognised for our content strategy. “To be the only dealer group in the shortlist is a huge honour for Perrys alone, to actually receive commendation over so many big hitters is just incredible.” ...

Programme - used-car-conference.am-online.com

https://used-car-conference.am-online.com/timetable

Lee Manning, Digital Marketing Manager, Perrys Motor Sales. Digital innovation to boost used car sales? After netting three digital gongs at this year’s AM Awards, including Best Use of Television and/or Video, this session provides an insight into the importance of going back to basics and taking a 'customer first' approach to digital in any ...

Perrys nominated for two digital marketing awards | Car ...

https://www.am-online.com/.../2015/07/23/perrys-nominated-for-two-digital-marketing-awards

Perrys digital marketing manager Lee Manning said: "It is fantastic to be nominated for such a prestigious industry awards event. “To be up against some of the largest brands in the world is a brilliant achievement, showing just how far Perrys has grown in the last 12 months.

Perrys Motor Group is eBay Motors’ Branded Motors ...

https://www.am-online.com/news/dealer-news/2015/06/10/perrys-motor-group-is-ebay...

Perrys Motor Group has won Branded Motors Franchise Dealer of the Year award at the eBay Motors’ Awards, last night. Top performing players in the automotive industry and best sellers on eBay Motors were celebrated at the event, held at the Plateau Restaurant, Canary Wharf.

AM Award winner Perrys Motor Group to speak at our 2015 ...

https://www.am-online.com/news/market-insight/2015/06/19/am-award-winner-perrys-motor...

The group’s digital marketing manager Lee Manning will talk about their journey, the challenges and their future direction. This year’s conference takes the key components of: a consumer’s interaction with business – the online content which drives them to make contact;

AM Awards 2015 - the results | Car Manufacturer News

https://www.am-online.com/news/2015/2/20/am-awards-2015---the-results-and-gallery/37880

AM Awards 2015 - the results. ... Lee Manning, Perrys Motor Sales. Author: Jeremy Bennett Jeremy Bennett; Head of digital jeremy.bennett@bauermedia.co.uk; Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and new editor on AM-sister brand Fleet News for three years before ...

Perrys scoops Ebay award | Car Dealer News

https://www.am-online.com/news/2014/6/11/perrys-scoops-ebay-award/36247

AM100 car dealer Perrys Motor Sales has scooped the Dealer Group of the Year title at the 2014 Ebay Motors Awards. The award was collected by Perrys' digital marketing manager Lee Manning at an award ceremony in London's Canary Wharf. Other award winners were the Nissan Qashqai for New Car of the ...

How car dealers can improve their digital marketing in 2014

https://www.am-online.com/news/2014/1/24/how-car-dealers-can-improve-their-digital...

How car dealers can improve their digital marketing in 2014. ... How car dealers can improve their digital marketing in 2014. 24/01/2014 in Digital marketing. ... We have shown that if everyone buys into it, the results follow,” said Perrys’ Lee Manning. User-generated content.

Page 3 of 4 for How car dealers can improve their digital ...

https://www.am-online.com/news/2014/1/24/how-car-dealers-can-improve-their-digital...

Aftersales will be the focus for many dealers in 2014 as they take on the challenge from national chains and local independents. Among them is Perrys, whose group digital marketing manager Lee Manning said: “Aftersales is a key area for online development.We need to be telling customers that we are the experts and capitalise on the fact that we are here for the entire journey.”