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Lee Manning, digital marketing manager, Perrys Motor Sales “The single biggest problem in communication is the illusion that it has taken place” – George Bernard Shaw, playwright. “You’ve got to start with the customer experience and work back toward to the technology” – Steve Jobs, Apple CEO.

AM Used Car Market: Speakers

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Lee Manning. Marketing, Perrys Motor Sales Lee has helped Perrys win an armful of industry marketing awards in a short time. From creating the most influential Twitter site to really understanding how to drive business through FaceBook, Lee brings a wealth of knowledge, passion and excitement about the automotive industry.

Lee Manning - am-online.com

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Lee Manning. Car Dealer News 20 Nov. Perrys is highly commended at The Drum marketing awards. Perrys achieved a highly commended at the Drum content awards for Best Automotive Content Marketing Strategy/Campaign. Used Cars 9 Oct. Perrys using video to boost used car sales.

AM Digital Dealer Conference report | Digital Marketing

https://www.am-online.com/.../2015/11/03/am-digital-dealer-conference-report

Lee Manning, digital marketing manager, Perrys Motor Sales “The single biggest problem in communication is the illusion that it has taken place” – George Bernard Shaw, playwright. “You’ve got to start with the customer experience and work back toward to the technology” – Steve Jobs, Apple CEO.

Perrys using video to boost used car sales | Used Cars

https://www.am-online.com/.../2015/10/09/perrys-is-using-video-to-boost-used-car-sales

With consumers devouring much of their content by watching video, it stands to reason that dealers should be incorporating the medium as much as possible across its entire operation including used cars, Perrys’ digital manager Lee Manning will tell delegates at AM’s forthcoming Used Car Conference.

AM Awards 2016 entry deadline approaches: get your entries ...

https://www.am-online.com/news/dealer-news/2015/10/14/am-awards-2016-entry-deadline...

> Perrys Motor Sales' digital marketing manager Lee Manning at the 2015 AM Awards > Mercedes-Benz UK's director of sales Adam Chamberlain at the 2015 AM Awards > Jane Hargreaves - brand manager at Swansways Wrexham Volkswagen centre

Car dealer Perrys to outline at AM event how its award ...

https://www.am-online.com/news/market-insight/2015/08/05/car-dealer-perrys-to-outline...

Perrys Motor Group’s digital manager Lee Manning is to tell dealers how its website has so far only made the transition from ‘poor’ to simply ‘average’, despite winning a haul of awards for its digital strategy.

Programme - AM-online

https://used-car-conference.am-online.com/timetable

Lee Manning, Digital Marketing Manager, Perrys Motor Sales. Digital innovation to boost used car sales? After netting three digital gongs at this year’s AM Awards, including Best Use of Television and/or Video, this session provides an insight into the importance of going back to basics and taking a 'customer first' approach to digital in any ...

Perrys is highly commended at The Drum marketing awards ...

https://www.am-online.com/news/dealer-news/2015/11/20/perrys-is-highly-commended-at...

Lee Manning, Perrys digital marketing manager, said: “We’re thrilled to be recognised for our content strategy. “To be the only dealer group in the shortlist is a huge honour for Perrys alone, to actually receive commendation over so many big hitters is just incredible.”

Personalisation: Tailor your sales to each customer ...

https://www.am-online.com/.../retailing/personalisation-tailor-your-sales-to-each-customer

Former head of digital for Perrys Motor Sales, Lee Manning, who now works on the agency side after founding Armchair Marketing, said: “Currently, many dealers are failing to target properly when using Facebook and their data collation can be poor so they then don’t experience the return on investment they were expecting.

Hit the right targets with your marketing budget | Digital ...

https://www.am-online.com/.../hit-the-right-targets-with-your-marketing-budget

Lee Manning, digital marketing manager with Perrys, said its marketing strategy too relies heavily on segmentation. “Not only does it allow us to target the exact people who will be relevant to our promotions – it also helps protect our database.

YouTube - AM-online

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Perrys digital manager Lee Manning will demonstrate how the dealer group is using video to boost used car sales at the next AM Used Car Conference. Most Read Most Shared

AM Best Practice Programme: Build your dealership on a ...

https://www.am-online.com/dealer-management/am-best-practice-programme-build-your...

Perrys Motor Sales has transformed the way it runs its digital operations since Lee Manning, digital marketing manager, joined in 2012. Manning said the first step was asking customers where the group had been going wrong online. “They believed we had made the website deliberately complicated and were hiding prices so they would call us.”

Perrys nominated for two digital marketing awards | Car ...

https://www.am-online.com/.../2015/07/23/perrys-nominated-for-two-digital-marketing-awards

Perrys digital marketing manager Lee Manning said: "It is fantastic to be nominated for such a prestigious industry awards event. “To be up against some of the largest brands in the world is a brilliant achievement, showing just how far Perrys has grown in the last 12 months.

Perrys Motor Group is eBay Motors’ Branded Motors ...

https://www.am-online.com/news/dealer-news/2015/06/10/perrys-motor-group-is-ebay...

Perrys Motor Group has won Branded Motors Franchise Dealer of the Year award at the eBay Motors’ Awards, last night. Top performing players in the automotive industry and best sellers on eBay Motors were celebrated at the event, held at the Plateau Restaurant, Canary Wharf.

perrys - AM-online

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Perrys digital manager Lee Manning will demonstrate how the dealer group is using video to boost used car sales at the next AM Used Car Conference. Car Dealer News 24 Jul. Perrys nominated for two digital marketing awards.

AM Award winner Perrys Motor Group to speak at our 2015 ...

https://www.am-online.com/news/market-insight/2015/06/19/am-award-winner-perrys-motor...

The group’s digital marketing manager Lee Manning will talk about their journey, the challenges and their future direction. This year’s conference takes the key components of: a consumer’s interaction with business – the online content which drives them to make contact;

Perrys scoops Ebay award | Car Dealer News

https://www.am-online.com/news/2014/6/11/perrys-scoops-ebay-award/36247

The award was collected by Perrys' digital marketing manager Lee Manning at an award ceremony in London's Canary Wharf. Other award winners were the Nissan Qashqai for New Car of the Year and BMW Group UK for Used Car Brand of the Year, both decided by Ebay users, while Euro Car Parts won Aftermarket Parts and Accessories Store of the Year and ...

How car dealers can improve their digital marketing in 2014

https://www.am-online.com/news/2014/1/24/how-car-dealers-can-improve-their-digital...

Aftersales will be the focus for many dealers in 2014 as they take on the challenge from national chains and local independents. Among them is Perrys, whose group digital marketing manager Lee Manning said: “Aftersales is a key area for online development.We need to be telling customers that we are the experts and capitalise on the fact that we are here for the entire journey.”

How car dealers can improve their digital marketing in 2014

https://www.am-online.com/news/2014/1/24/how-car-dealers-can-improve-their-digital...

We have shown that if everyone buys into it, the results follow,” said Perrys’ Lee Manning. User-generated content Many dealer websites feature independent customer reviews, in recognition of the growing trend for consumers to seek peer recommendations.

AM Awards 2015 - the results | Car Manufacturer News

https://www.am-online.com/news/2015/2/20/am-awards-2015---the-results-and-gallery/37880

More than 1,100 guests joined AM at the ICC in Birmingham last week for the AM Awards, where we rewarded and recognised exceptional achievements in UK automotive retail, from dealer groups, manufacturers, senior managers and the front-line staff who contribute so much to business success. >> View more pictures of the AM Awards 2015 here. Congratulations to all the winners, thanks to all those ...

used car conference - AM-online

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Perrys using video to boost used car sales. Perrys digital manager Lee Manning will demonstrate how the dealer group is using video to boost used car sales at the next AM Used Car Conference.

The AM ID50 2019 – the UK's 50 biggest independent dealers

https://www.am-online.com/independents/id50

Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age. When: November 12 2020. Where: Birmingham NEC

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