Data protection law coming into force in 2018 could see non-compliant car dealers fined 4% of turnover or banned from processing data altogether.
Stricter data protection rules have been adopted by the European Parliament to protect the privacy of drivers.
Dealers and manufacturers face a triple data regulation change on top of the finally agreed EU data law, but the Information Commissioners Office is stepping up compliance help.
An about face by European authorities means dealer marketers and service centres fearing the worst from a forthcoming data law now have reason to be far more optimistic.
Car dealers are being warned of the impact of forthcoming EU law on their freedoms to contact consumers – and the massive financial risk of ignoring them.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 7 2019
Where: Birmingham NEC
Find out what features are in this month's, and future, issues