Market Insight 1 Apr
Car dealers 'unlikely to give ground lightly' in customer data battleground
The arrival of the connected car, with its incredibly valuable dataset, will see OEMs encroach on the retailer’s patch even more, but dealers are unlikely to give ground lightly.
Market Insight 9 Feb
'Let customers take control of the sales process', car dealers told
Dealers must relinquish control of the sales process to their customers and accept a new role if they are to survive in the digital age, automotive industry experts have warned.
Opinion 25 Apr
Guest opinion: How dealerships can ensure they are in pole position
By offering consumers something truly innovative, and by adapting and modernising their ecommerce platforms, brands can ensure they don’t lose out in the online race.