Seat will be targeting its eighth year of uninterrupted growth this year, after breaking through the 50,000 sales barrier for the first time in 2014. Sales were up 18% to 53,512.
However, at the half-way point of 2015 its registrations were slightly struggling to keep up, with heavier focus on the fleet market.
To maintain momentum, Seat has just introduced a revised Ibiza and a new Spanish-style corporate identify is being rolled out across the network ready for its first SUV in 2016.
The brand has a focus on winning customer praise after a two-year drubbing in the Auto Express Driver Power customer satisfaction poll and more bad news from JD Power.
The customers aren’t its only concern. Former network operations manager Richard Harrison has taken over the director’s seat this year and will be keen to arrest an 18-month decline in dealer satisfaction, which is rated 4.8 out of 10 in the most recent NFDA Dealer Attitude Survey.