Maserati’s network of 18 dealerships is becoming well established, with partners such as Ridgeway, Marshall and Motorline its newest additions.
Indeed, Motorline has added two sites this year, one through its acquisition of Arrow Automotive’s two-year-old Maserati Cardiff business and the other a start-up in Maidstone.
Maserati’s registrations have been rising rapidly since it launched the sub-£50,000 Ghibli and larger Quattroporte in petrol and turbodiesel guises in early 2014. Its dealers and small fleet team have the task of showing high earners in the business world that they can now have an Italian thoroughbred on their drive for little more than a BMW 5 Series or Mercedes-Benz CLS. So far in 2015, registrations are up 22% year-on-year, at 883 units.
Franchisees have invested knowing there is more to come, with a luxury SUV, the Levante, arriving in the next 12 months. Sales growth will be matched by expansion of the network. Maserati GB wants an outlet within 50 miles of its target customers.