AM Online

Maserati

2 Maserati Quattroporte
AM Franchise Guide 2015 cover

The AM Franchise Guide 2015 outlines each manufacturer brand and the opportunities they present in the near future. To return to the index of brands, click here or on the image above.

This year's AM Franchise Guide is sponsored by 

Supagard logo

and

Autoweb Design logo

Maserati’s network of 18 dealerships is becoming well established, with partners such as Ridgeway, Marshall and Motorline its newest additions.

Indeed, Motorline has added two sites this year, one through its acquisition of Arrow Automotive’s two-year-old Maserati Cardiff business and the other a start-up in Maidstone.

Maserati’s registrations have been rising rapidly since it launched the sub-£50,000 Ghibli and larger Quattroporte in petrol and turbodiesel guises in early 2014. Its dealers and small fleet team have the task of showing high earners in the business world that they can now have an Italian thoroughbred on their drive for little more than a BMW 5 Series or Mercedes-Benz CLS. So far in 2015, registrations are up 22% year-on-year, at 883 units.

Franchisees have invested knowing there is more to come, with a luxury SUV, the Levante, arriving in the next 12 months. Sales growth will be matched by expansion of the network. Maserati GB wants an outlet within 50 miles of its target customers.



If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.

Supagard logo

Advertisement feature:

As a leading brand established for 27 years, Supagard is recommended by 15 manufacturers and recognises the importance of supporting them and their dealer networks to grow profitability.

Advertisement feature:

At Autoweb Design, our business is to provide advanced design and online marketing services to motor dealerships and manufacturers.