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Ford aims to add premium polish with the Vignale sub-brand
With its new Vignale sub-brand, Ford hopes to keep its corporate customers and perhaps snare more by marrying high-spec cars to a premium aftersales experience.
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Volkswagen: We are listening to dealers on targets, not dictating
Volkswagen has adapted to market changes and rapid growth by consulting its dealer network
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Tim Tozer: ‘‘I don’t think we should be running retailers’ businesses for them"
After a year in post, Vauxhall UK managing director Tim Tozer says new cars, a new CI and new retail models give its dealers a lot to look forward to in 2015
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Volvo's Retail Experience takes on the Germans with a warm, Swedish welcome
The new Volvo Retail Experience corporate identity standards promise customers premium levels of personal service in the showroom and the workshop
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Nissan takes electric vehicles on the road to drum up sales
Nissan is expanding its Workplace Presentation Programme, where it visits a company or council with a local car dealer to talk about electric vehicles.
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Nissan aims to add to fleet sales boom with new tech
Nissan GB hopes to top last year’s record 77,000 fleet registrations with new online sales tools, a new website, and a refined focus on its corporate customers
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New Nissan showroom design puts car buyers at the core
To fight the dramatic fall in dealership visits, Nissan is redesigning its showrooms to give customers a more welcoming, seamless and interactive experience.
