DaimlerChrysler UK has acquired Lex Autosales in a deal worth £17.95 million. The sale covers seven sites and is part of the launch of a used car sales operation in the UK by Mercedes-Benz that will see cars sold direct from the manufacturer to the customer.
The new operation will consist of a national network of branded Mercedes-Benz centres and, for the first time in the UK, will provide used car buyers with a “complete retail experience unique to the brand”.
It will also supplement the sales already achieved through the franchised dealer network and supports their activities in what has been identified as a rapidly growing market.
The new business will be headed by John Bissett, formerly general manager used vehicles at DaimlerChrysler UK.
##Dermot Kelly(2)--left##Dermot Kelly, Mercedes-Benz passenger cars' director (pictured left), said: “We are delighted to have secured this purchase in which we are able to extend our own presence in the retail market. It provides us with the critical ingredients to meet the future needs of the used car market from which both the business and more importantly the customer will benefit.
“Over the next few years there will be a substantial increase in the demand for used cars which our current dealer network cannot satisfy alone. This new business will enable us to maximise the potential growth whilst ensuring our franchised dealer network continues to grow this important part of the business with an approved supply of vehicles.”
The Lex Autosales sites bought by DaimlerChrysler are in Birmingham, Bristol, Chelmsford, Croydon, Hemel Hempstead, Poole, Waltham Cross. There will be 176 staff transferring with the business.