AM Online

AutoLocate uses Wap for its 'dial a review' initiative

Motorists can now access independent car reviews on mobile phones thanks to Wap (Wireless Application Protocol) technology.

Wap phones currently offer brief summaries of cars with prices. Now car buyers can download comprehensive press reviews with AutoLocate's 'dial-a-review' initiative.

Kevin Finn, of AutoLocate, said: “Checking the basic details of what's on the forecourt while you are on the move is obviously helpful. But there wasn't enough critical information to help car buyers make a decision. Nearly all of us will read the motoring columns when we're thinking of buying so this was a common sense step.”

Text-based reviews on are scaled down to speed transmission to Wap phones and the information is tailored to fit the size constraints of a mobile display screen.

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