Wap phones currently offer brief summaries of cars with prices. Now car buyers can download comprehensive press reviews with AutoLocate's 'dial-a-review' initiative.
Kevin Finn, of AutoLocate, said: “Checking the basic details of what's on the forecourt while you are on the move is obviously helpful. But there wasn't enough critical information to help car buyers make a decision. Nearly all of us will read the motoring columns when we're thinking of buying so this was a common sense step.”
Text-based reviews on www.autolocate.co.uk are scaled down to speed transmission to Wap phones and the information is tailored to fit the size constraints of a mobile display screen.