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Fiat/Alfa launch 'no pressure' internet sales initiative

Fiat and Alfa Romeo Financial Services has launched two motor finance web sites allowing potential customers to configure their choice of Fiat or Alfa Romeo on-line, assess the value of their current vehicle, and find out how much the new vehicle could cost per month.

Users can select any car in the Fiat or Alfa Romeo range, check out the standard specifications and performance statistics, and interactively select factory fitted options.

Then, they can create their own bespoke finance quotations. In addition, if they have a vehicle to part-exchange, Glass's Guide is available to provide valuations. Users can also select the budget calculator option to find a car that suits their monthly budget.

Mark Brennan from Fiat and Alfa Romeo Financial Services said: "This new service provides potential customers with a 'no pressure' environment in which to learn about Fiat and Alfa Romeo products and services. We've taken time to provide carefully structured systems that allow users to configure their choice of vehicle and establish how they can pay for it in a way that makes sense."

Users can also search for a used vehicle and calculate their finance on any vehicle found in the on-line national database of Fiat or Alfa Romeo Approved Used cars.

To access the services, potential customers should simply go to www.financefiat.co.uk or www.financealfaromeo.co.uk to visit the relevant home page, or alternatively follow the 'finance' links from the corporate sites at www.fiat.co.uk or www.alfaromeo.co.uk.



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