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Honda scoops competition with interactive brochure

Honda UK has launched a new range of emailable interactive brochures, or e-brochures.

The new format utilises Flash software which means that, for the first time, computer-owning car buyers can experience exciting, model information, via the internet, in minutes.

Unlike previous emailed brochures, the Honda format contains full colour moving graphics, appears full screen without the need to download plug-ins or additional software and is easily navigable by the viewer. The brochure contains its own background music. Recipients of the e-brochures can apply for a test drive or further information at the click of a mouse and future versions will contain rotating 3D models of the cars.

The brochure can be emailed easily by both corporate and retail sales personnel in response to telephone or emailed enquiries and can be downloaded quickly from the Honda website – www.honda.co.uk.



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